How Football and Grime Music Inspired the UK's Sneaker Culture I Sole Origins


Comments • 429

  • Shazan Khan
    Shazan Khan  3 hours back


    • CrescoSMG
      CrescoSMG  23 hours back

      large up target

      • Jessie
        Jessie  5 days back

        what is the name of the song in the Acid House section?

        • Halolohusky420 yt
          Halolohusky420 yt  1 weeks back

          When they say uk in this vid I think they mean England cause here in scotland the most worn shoes r 95s, 97s, vapormax, 270s, n 720s

          • Reece Walton
            Reece Walton  2 weeks back

            From a small town in the North East of England. Airmax's are not liked at all. All you see is gazelles. Nike isn't liked that much, comes across chavy especially Airmax's

            • Jason Noto
              Jason Noto  2 weeks back

              People just wear fresh kicks though kind of funny how specific they try to make it

              • jah vaults
                jah vaults  2 weeks back

                Hamburgs all the way blud 😂

                • Leo Ambard
                  Leo Ambard  2 weeks back

                  We want more

                  • Joseph Young
                    Joseph Young  3 weeks back

                    What shoes is he holding at 14:08?

                    • LolzSkitz
                      LolzSkitz  3 weeks back

                      In recent years I’ve seen Jordan’s, yeezys pharells and other shoes start to come more into Manchester then there was. I’m from Manchester and my favourite ever pair of trainers is the Jordan 11 bred.

                      • Francisco Frank
                        Francisco Frank  3 weeks back

                        The Busenitz Pro Model...

                        • Gavin Little
                          Gavin Little  3 weeks back

                          Definitely overpaying the performance of Adidas in modern UK culture, nowadays from Glasgow to Portsmouth most kids are wearing air max or af1 Stan Smith's are reserved for your 40 year old rapper e.g. kano

                          • Don Baloney
                            Don Baloney  3 weeks back

                            Why is every brit so consumed with telling everyone how tough the UK was back in the day?
                            It all seems like a bit of a laugh to me. Most British "Hardmen" ive come across are full of shit.

                            • A Aa
                              A Aa  3 weeks back

                              North = Adidas. South = Nike

                              • Nina Honey
                                Nina Honey  3 weeks back

                                Northern football fans are mank

                                • Fred Funkledunk
                                  Fred Funkledunk  3 weeks back

                                  Diversity is a good thing naturally, but I don’t like how that is the default word for what is to love about the locations. Is diversity our new religion? It’s ok to be homogenous sometimes ya know...

                                  • Hana Curphey
                                    Hana Curphey  3 weeks back

                                    Forgot about garage music which undeniably birthed grime and air max culture in london. a shame.

                                    • Jacob Slater
                                      Jacob Slater  3 weeks back

                                      them y3's are beautiful to be honest

                                      • Jacob Slater
                                        Jacob Slater  3 weeks back

                                        S T O C K P O R T

                                        • Saucii
                                          Saucii  3 weeks back

                                          the stone roses popularized the gazelles

                                          • Edgy McMemes
                                            Edgy McMemes  3 weeks back

                                            "The Stan Smith is the most common sneaker in the UK"

                                            Air force 1 low has entered the chat

                                            • Matthew David HUdson
                                              Matthew David HUdson  3 weeks back

                                              Cool program

                                              • killer
                                                killer  3 weeks back

                                                Absolute no grime niggas wearing casual clothes 😬😂 love how people think deadstock Adidas are rare lol, very easy to find and they’re only £200 max 😂

                                                • Rasetsu Bass
                                                  Rasetsu Bass  3 weeks back

                                                  the only classics for Nike that l like are the old Air Jordans and the Nike SB Dunk Low.

                                                  • Rasetsu Bass
                                                    Rasetsu Bass  3 weeks back

                                                    i prefer adidas classics over Nike. but i hate the yeezys. adidas, Puma, and New Balance for the classics!!!

                                                    • Vincent Ritchie
                                                      Vincent Ritchie  3 weeks back

                                                      OG Adidas, Puma, and Clark’s.
                                                      Nike is tasteless(cheers America).

                                                  • Charlie Slump
                                                    Charlie Slump  3 weeks back

                                                    Come on man "London was like everywhere in England till the 80s".. I guess before trainers there was never sub cultures like teddy boys, skinheads, punks, new romantics, mods, hippies

                                                    • Vincent Ritchie
                                                      Vincent Ritchie  3 weeks back

                                                      Lazy reporting.
                                                      Although many of these subcultures did exist outside of our capital.

                                                  • Cryogenix Old Skool
                                                    Cryogenix Old Skool  3 weeks back

                                                    This vid should just be called How Football Firms Inspired the UK's Sneaker Culture, It's been around since the 70s, Grime has nothing to do with it, Rave culture has more to do with it than Grime

                                                    • R C
                                                      R C  3 weeks back

                                                      Exactly.grime has only been on the go for a few years .where as Adidas puma diadora decades. Grime my bum .yeezezs are awful

                                                  • Unknown D
                                                    Unknown D  3 weeks back

                                                    I hated my Stan smiths they squeaked constantly

                                                  • TrialsofLife
                                                    TrialsofLife  3 weeks back

                                                    So 80s and 90s .so basically they saw american hip hop and said yes we want that too.

                                                    • Jay Gatling
                                                      Jay Gatling  3 weeks back

                                                      Love the low Key flex that the European sneaker culture had on the world.

                                                      • killer
                                                        killer  3 weeks back

                                                        you mean Britain? trust me, Adidas gazelles are tacky not fashionable. people grow out of them by their mid 20’s after they realise it’s not cool to wear what everyone else wears 😂

                                                    • corsinivideos
                                                      corsinivideos  4 weeks back

                                                      Nice but I think the impact of grime on UK sneaker culture is somewhat fabricated. Kids into rave music, UK garage, drum and bass, US and UK hiphop and even skateboarding were all wearing and importing air max 1/BW/97/Plus, Huraches, reebok classics/workouts, dunks etc etc before grime even existed and if anything did more to foster uk sneaker culture. Grime is not necessarily affiliated with sneaker culture, the early grime MC's were just road men or kids from rough areas of london who wore sneakers by default, but this had been happening in these areas since like 1995. They generally weren't collectors or enthusiasts they just wanted a crisp pair of shoes on their feet as did most of the youth from those areas no matter what music they liked as it was a status symbol to be wearing expensive kicks. Nikes collaboration with dizzee rascal was in 2009 after many high profile american artist collabs, nike merely decided to jump on the first UK rapper to really get mass mainstream acclaim, it wasn't because grime had fostered sneaker culture. Nowdays nike and adidas are just throwing money and collabs at uk rappers right left and centre because they are charting and popular, again not really because grime in some way fostered sneaker culture.

                                                      • Troddi12
                                                        Troddi12  3 weeks back

                                                        I think they focused on Grime more as it's a genre that Americans have started to become interested in and affiliate with the UK in recent years. I don't think discussing Garage and Jungle/DnB would really appeal to them as it wouldn't really mean anything to them.

                                                    • Pablo Caeser
                                                      Pablo Caeser  4 weeks back

                                                      "you didn't wear superstars if you were in the UK"

                                                      Actually aye, I did. Not everyone into sneakers in the UK in the 80s and90s followed terrace fashion.

                                                      • Pablo Caeser
                                                        Pablo Caeser  3 weeks back

                                                        @aewriter not according to the guy in the video.

                                                      • aewriter
                                                        aewriter  3 weeks back

                                                        Pablo Caeser did you think not a single person was gonna wear a pair of superstars?

                                                    • dave blue
                                                      dave blue  4 weeks back

                                                      my sneaker collection is growing like crazy. nice upload 👌🏼

                                                      • YellaYetti The Mythical

                                                        This was amazing man

                                                        • Silen Circle
                                                          Silen Circle  4 weeks back

                                                          big up slave labor and the slaughter of animals enabling sneaker culture world wide

                                                          • MR E
                                                            MR E  4 weeks back

                                                            this dude wearing freddy kruger dunks at 2:07

                                                            • Liam Moore
                                                              Liam Moore  4 weeks back

                                                              How’d this guy get the Liam Gallagher spezials weeks before they are even announced

                                                              • Roddulllz 83
                                                                Roddulllz 83  3 weeks back

                                                                He designed and made them . That’s Gary Aspden head of the Adidas spezial range .

                                                            • J Fett
                                                              J Fett  4 weeks back

                                                              Never saw a black bloke wear terrace shoes. London = Nike.

                                                              • Vincent Ritchie
                                                                Vincent Ritchie  3 weeks back

                                                                You’re speaking of the youths.

                                                                London’s culture is so diverse in ‘19, that it’s lacking it’s very own feel.
                                                                London = splinter groups.

                                                            • Ibidun Omisade
                                                              Ibidun Omisade  4 weeks back

                                                              Damn this was awesome, This was the history of England from 1970s to 2000s in capsule of athletic shoes. Pop culture via sneakers. Great job guys. I couldn’t keep this to myself I had to send this to all my friends who love any of the following history, fashion, art, street wear, music and or sports.

                                                              • Sammy Ridding
                                                                Sammy Ridding  4 weeks back

                                                                what are the creps dj target is holding at 16:20 called??

                                                                • ShadyRa1n
                                                                  ShadyRa1n  4 weeks back

                                                                  Air Max Deluxe Skepta

                                                              • Undergroundkid
                                                                Undergroundkid  4 weeks back

                                                                Man i love vintage addidas shoes

                                                                • Shravan Durga
                                                                  Shravan Durga  4 weeks back

                                                                  Sentence after 6:05 was a burn.... 🤣🤣🤣🤣

                                                                  • PIPAPO PIPAPO
                                                                    PIPAPO PIPAPO  4 weeks back

                                                                    This whole sneakerthing is from yesterday! Think!

                                                                    • The Rhins Ranger
                                                                      The Rhins Ranger  4 weeks back

                                                                      I rocked reebok basketball shoes on the street as a kid going in and out of children’s homes, you get there they take them off you, you get them Back they are too swap lol, even had a set of Adidas samba 2, had a nice set of gumsole ZX100 or whatever they were called, I was too of my nut to remember lol, OG airmax too, white black purple, even had blue suede Gazelles in 96, if you went to a new school first thing you were checked on was “what trainers are they rocking”, this was in Scotland so don’t kid yourself londoncentrics.

                                                                      • Leo Ortega
                                                                        Leo Ortega  4 weeks back


                                                                        • Jurgen Anderson
                                                                          Jurgen Anderson  4 weeks back

                                                                          In Texas, all the lil soccer kids wore sambas growing up. I copped a pair last year for old time sake

                                                                          • Captain Diego
                                                                            Captain Diego  4 weeks back

                                                                            North: addidas
                                                                            South: airmax

                                                                            Midlands: Am I a joke to you?

                                                                            • Kevin Nelson
                                                                              Kevin Nelson  4 weeks back

                                                                              Everyone knows the midlands don't exist.