How Memes Transformed Hollywood – Wisecrack Edition

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  • Published: 20 March 2019
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    Memes are often considered silly and trivial, but as we've seen in recent years, they can have a profound impact on the way we consume culture. In this Wisecrack Edition, we'll explore how memes have greatly affected a particularly powerful player in the culture industry: Hollywood.

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    Written by: Amanda Scherker
    Directed by: Michael Luxemburg
    Hosted by: Jared Bauer
    Edited by: Mark Potts
    Motion Graphics by: Jackson Maher
    Produced by: Emily Dunbar

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Comments • 976

  • Adam Baldwin
    Adam Baldwin  7 days back

    Snakes on a Plane was a terrible turd of a movie. The way that Jackson talks about the movie makes it sound like it was supposed to be campy and funny, but it plays like a serious movie that was so bad they decided to try to turn it into comedy. I feel sorry for anyone that got duped into paying money to watch it just because of the re-shoot stunt.

    • Alejandro Arturo Pumpido

      Fun fact: Jhon Wick was directed by Keanu Reeve's stunt action for the matrix movies. The movie was literally tailor made for him

      • Ken Bone
        Ken Bone  2 weeks back

        Philosophy of memes in advertisements! Make thus the follow up! We have seen it with birdbox and we just saw it with Popeyes chicken!

        • Alfonso Razo
          Alfonso Razo  3 weeks back

          I saw this talk at GDC, where the lead developer of the game Dream Daddy explains a similar effect in videogames... and a sneaky way to manipulate the type of memes people do about your product.
          By this two talks i've come to a conclusion about being a public figure in the modern age: "Don't try to make yourself something desirable on your terms because you'll end up as cringey at best and hated at worst... rather, you should own the joke, make something positive (and profitable) about what people think about you, because there's already a popular opinion that you just can't change by complaining".

          • Ezekiel’s Brother
            Ezekiel’s Brother  4 weeks back

            My eye burns

            • jorph1
              jorph1  4 weeks back

              Never seen snakes on a plane nor will I.

              • Rin
                Rin  4 weeks back

                Wisecrack: *_talks about memes changing Hollywood_*
                *Mentioned **_sad Keanu_** but doesn't mention **_You're breathtaking_** meme*


                yOu mOTherFu...

                • william jackson
                  william jackson  1 months back

                  I like his shirt

                  • Francesca Boccaccio
                    Francesca Boccaccio  1 months back

                    The exploitation of Keanu’s sadness isn’t right

                    • Brett Cole
                      Brett Cole  1 months back

                      *insert shameless plug

                      • Bryan McCormick
                        Bryan McCormick  1 months back

                        mimesis > "memeification"; so there

                        • Dalisu Ngobese
                          Dalisu Ngobese  2 months back

                          Samuel typed cast himself because of a line

                          • OHCAM5
                            OHCAM5  2 months back

                            J. Law -_-

                            • chris jensen
                              chris jensen  2 months back

                              i highly doubt that it was the first time a meme was in a film considering memes existed before someone blurted out carpe diem et memento mori.

                              • Douglas Driving
                                Douglas Driving  2 months back

                                This has some resemblance to the way "service dominant logic" is describing value as always being co-created between a company and a customer (producer and consumer). It's very interesting to see this taking place in media such as films where the one watching the movie is traditionally just thought of as a pure consumer. I wonder if filmmakers think about this these days and aim to deliberately build systems or things into the things they produce to make it easier for the audience to become a co-creator.

                                • tom d
                                  tom d  3 months back

                                  The Kid with Charlie Chaplin is good, def worth a watch.

                                  • Tré Jones
                                    Tré Jones  3 months back

                                    Jared: Why? Because the Internet.

                                    Great album.

                                    • Cherry_ Boy
                                      Cherry_ Boy  3 months back

                                      Wait when did jennifer lawrence become a heavy weight...lol..

                                      • Nutzon Yachin
                                        Nutzon Yachin  3 months back

                                        AND THEN CAME BRIE LESBIAN

                                        • Tom DeLaCruz
                                          Tom DeLaCruz  3 months back

                                          very good bravo.. now instert meme of said actor slow clapping with straight face.... and leo raising a glass with a smile....

                                          • lynn pehrson
                                            lynn pehrson  3 months back

                                            Bill Murray also definitely fits in this convo

                                            • Brett Clift
                                              Brett Clift  3 months back

                                              Interesting about John Wick. I’ve always wondered what was different about that movie, but I never thought it was my preconceived identity of Keanu that made me emphasize with a character who speaks so little.

                                              • FirstRisingSouI
                                                FirstRisingSouI  3 months back

                                                Fun stuff.

                                                • Gary King
                                                  Gary King  3 months back

                                                  love how all the "memes" are some 2011 shit

                                                  • ravenscape vids
                                                    ravenscape vids  3 months back

                                                    ridiculous overthinking

                                                    • CommentCop Badge#666
                                                      CommentCop Badge#666  4 months back

                                                      "I am tired of these Ricky Martin snakes on this Rick Martin plane!"
                                                      _"Livin' on weed and coca!"_

                                                      • Deathbug 117
                                                        Deathbug 117  4 months back

                                                        as a meme once said : memes ... the dna of the soul

                                                        • Harry Chu
                                                          Harry Chu  4 months back

                                                          @Wisecrack is the recent Sonic controversy and redesign of Sonic an example of the impact prosumers have?

                                                          • Michael Lockett
                                                            Michael Lockett  4 months back

                                                            "The water is burnt" 😂😂😂

                                                            • moodist 1er
                                                              moodist 1er  4 months back

                                                              Memeification? Do you mean typecasting?

                                                              • Jon B Baca
                                                                Jon B Baca  4 months back

                                                                Similar to this topic, I'd like to see a video about how fan theories are affecting creators. Star Wars, Marvel, Game of Thrones, Rick and Morty, and pretty much every ongoing series these days has to contend with them. I know some creators go out of their way to avoid them, but they've gotta be one of the hardest parts of being a writer in the internet age

                                                                • Jon B Baca
                                                                  Jon B Baca  4 months back

                                                                  Who's the most memed actor? Nicolas Cage? Arnold? Samuel L Jackson? Chuck Norris? Charlie Sheen? Bill Murray? Vote below

                                                                  • PaxAmericana
                                                                    PaxAmericana  5 months back

                                                                    Yeah but what about Thanos jumping into ant-mans ass?

                                                                    • Ella Pauzner
                                                                      Ella Pauzner  5 months back

                                                                      Another way of being a *prosumer*: fanfictions. Kind of like yelling to the creator(s) of what you consume "I want this to happen!"

                                                                      • Weird, Cool, Cute
                                                                        Weird, Cool, Cute  5 months back

                                                                        Personally I prefer them for the lols only.

                                                                        • Kami Kiramaru
                                                                          Kami Kiramaru  5 months back

                                                                          N O S T A L G I A

                                                                          • Sir Spud
                                                                            Sir Spud  5 months back

                                                                            Memes are still made to accrue capital, its just social capital perpetuated by and perpetuating the marketplace of ideas.

                                                                            • Roach DoggJR
                                                                              Roach DoggJR  5 months back

                                                                              It's weird because by the time we see a meme being exploited in movies or tv shows, we consider it "main stream" and "normiefied" so is not cool anymore.

                                                                              • Jeff Bourassa
                                                                                Jeff Bourassa  5 months back

                                                                                FYI, you don’t get a free epic champion from your link. Just the usual rare u always get for a new account

                                                                                • TJF588
                                                                                  TJF588  5 months back

                                                                                  Am I alone here thinking that Goosebumps meme used here is uncomfortably...ableist?

                                                                                  • Hunter Smith
                                                                                    Hunter Smith  5 months back

                                                                                    Your memes suck

                                                                                    • The Retarded
                                                                                      The Retarded  5 months back

                                                                                      boooooo! 2000 memes are the worst

                                                                                      • Matthew West
                                                                                        Matthew West  5 months back

                                                                                        I'm sure the people in the know back then seeing that Juggernaut meme IRL must of collectively sperged out. I know I would have.

                                                                                        • Beard Hat
                                                                                          Beard Hat  5 months back

                                                                                          Gonna keep downvoting any video I see gatcha games advertised on, keep gambling shit away from kids.

                                                                                          • Akil Jacob
                                                                                            Akil Jacob  5 months back

                                                                                            Juggernaut line was a meme? Funny because its the only line i remember from that movie!

                                                                                            • CDangles
                                                                                              CDangles  5 months back

                                                                                              Dis gave me lulz. Take mah upvote

                                                                                              • Adam Marsh
                                                                                                Adam Marsh  5 months back

                                                                                                Hopefully the Ant-man up Thanos's ass Endgame meme becomes real

                                                                                                • Samuel Mensah
                                                                                                  Samuel Mensah  5 months back

                                                                                                  The Shaggy memes probably the funniest things I’ve ever seen 😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭