Why everything is a subscription


Comments • 688

  • The Verge
    The Verge   5 months back

    What’s your favorite subscription service?

    • Ninad Sethi
      Ninad Sethi  2 months back

      @Jeff Lovejoy i know, right?
      That too for a buggy OS with inconsistent UI and barely anything new or revolutionary.

    • Ivo Ovcharov
      Ivo Ovcharov  2 months back

      @Joey Varacalli Well ... in 2 or 3 years you get to keep your device. In 3 years with Adobe, you get to learn GIMP ...

    • Daniel Matthews
      Daniel Matthews  3 months back


  • Haohmaru HL
    Haohmaru HL  2 weeks back

    Because greedy corporate murica dictates trends and infects other businesses with their greediness

    • Badoo Renc
      Badoo Renc  2 weeks back


      • Luis Gonzalez
        Luis Gonzalez  1 months back

        Pirate Bay here I come

        • Sourav Paul
          Sourav Paul  2 months back

          You tried to get us to buy into this system but people are a LITTLE bit smarter

          • Northern Productions
            Northern Productions  2 months back

            Sure it's great, but when Adobe went subscription I cancelled as soon as I could buy a competitor that was close. It's going to be similar in other markets. If one company sells software outright and another company can make nearly the same quality product for a one time fee, there are a lot of people willing to pay upfront. Had Adobe stayed with their purchase platform I would have spent nearly $1k on the software, instead they made about $225 before i cancelled. It's a gamble, but personally I will always buy if there is an option even if there is a quality drop.

            • That Guy Again
              That Guy Again  2 months back

              The only subscription I have is Netflix and that even is about to end if they don't have good content

              I gave up on console subscription (a steal if you ask me), and TV subscriptions, I'm not going back to subscriptions, I want things to be the old days where you get what you Bought if I want more I'll buy it extra on my own rate when ever I want

              Im tired of companies telling me how to spend my money, if I can't enjoy the things I buy then I'll take my hobby outside

              • Ivo Ovcharov
                Ivo Ovcharov  2 months back

                Netflix, Spotify and my gym card - these are the only subscriptions that I am willing to pay for...

                • Knarf Nil
                  Knarf Nil  2 months back

                  The proliferation of this kind of business model will only encourage black markets and other methods to bypass the perpetual renting expense. Customers are happy to purchase quality software and subscribe to services, but trying to swindle them is not going tool go down well.

                  • Tea Lynn Moore
                    Tea Lynn Moore  2 months back

                    but subscriptions are incredibly stressful. there are just so many to keep track of and it all adds up.. why not just charge more for your product? I've seen so many Subs for like $60 a year and I'm thinking to myself I'm willing to pay $800 outright for this product (which would total way more than the 2 years I would sub) and it's not even an option.

                    • Sachin Rathee
                      Sachin Rathee  2 months back

                      Haje Kamps reminds me of Taylor from the series "Billions"!

                      • Kao Javier
                        Kao Javier  2 months back

                        this episode enlightened me, and now I'm deciding which sub should I drop xD

                        • Chemtrail Dreams
                          Chemtrail Dreams  3 months back

                          Hey look it's the new investment bubble

                          • Daniil Pintjuk
                            Daniil Pintjuk  3 months back

                            this sounds like kommunism.

                            • iamalongusername
                              iamalongusername  3 months back

                              Seems to me that it's all relying on customers not understanding total cost of ownership (TCO).

                              • Madison C
                                Madison C  3 months back

                                I'm still mad about Adobe being subscription based!

                                • Nicolas daniel laskosky mota

                                  no it doesn't work better for both ends

                                  • Ledwys Delgado
                                    Ledwys Delgado  3 months back

                                    I see this as a recipe for corruption at every level. People will doing anything to anyone to keep up with their subscriptions, no law no order no humanity, survival of the fittest, nature always wins it will balance out.

                                    • Sagacious Eagle
                                      Sagacious Eagle  3 months back

                                      Renting digital products still makes sense because they don't degrade in quality after being used. Tangible things do. This is all about the desire for ownership.

                                      • Chris
                                        Chris  3 months back

                                        I don't bother with subscriptions anymore. Always felt like I was being ripped off.

                                        • Travis Mitchell
                                          Travis Mitchell  3 months back

                                          a world where i own nothing lol... sounds awesome

                                          • Pokemon Maniac Jak
                                            Pokemon Maniac Jak  3 months back

                                            This video has not convinced me that subscriptions on everything is a positive thing. For the majority of situations, even those shown in the video, it’s a scam. We have a rental crisis in Ireland atm because you cannot trust people to not up and up prices despite thousands being unable to pay for it and losing access to the product (in this case, a house). As a result you have 5-10 people banding together to afford something intended for 1-2 people.
                                            Ps. Renting your clothes is exactly the problem. It’s a great idea for children, not so much for adults

                                            A lot of these product subscriptions (such as clothing or things like coffee capsules) are very bad for the environment, in a time when we are trying to lessen our impacts. Touting this as ‘the future’ seems really disingenuous when many people are turning away from the disposability of our culture

                                            • Farmeraap
                                              Farmeraap  3 months back

                                              The sphero guy just screams sum 41

                                              • enregistreur
                                                enregistreur  3 months back

                                                Magical growth, when resources are not magical. We're doomed.

                                                • Big Nerd
                                                  Big Nerd  3 months back

                                                  you're glorifying this disgusting practice of monetizing something which doesnt need to be monetized, so con artists can make money. it's not good, it's horrifying.

                                                  • artsandrules
                                                    artsandrules  3 months back

                                                    Less than 1 minute in -- you never, ever owned software from companies like Adobe, ever. Maybe you felt that way because you had a box and media. But you just purchased a license to use it in one or two places.

                                                    • Raditya Arga Putra
                                                      Raditya Arga Putra  3 months back

                                                      screw you adobe

                                                      • Nurse Ximeña Hates Greedy Microtransactions

                                                        BECAUSE OF GREED!

                                                        • Daniel Kolawole
                                                          Daniel Kolawole  3 months back

                                                          I am so disgusted and insulted by this video. Blatant, brazen justification for unfettered, insatiable, corporate greed.

                                                          • Ouchie
                                                            Ouchie  3 months back

                                                            Imagine buying a spoon and having to pay monthly otherwise you cannot use that spoon

                                                            • Mazgenggonk
                                                              Mazgenggonk  3 months back

                                                              It's also happens in my country when a motorcycle company now become a oil engine, tyre, battery/accumulation company, and so on.

                                                              • Niklas P.
                                                                Niklas P.  3 months back

                                                                The moment when a calculator app want 10$ per month.

                                                                • Romano Naidoo
                                                                  Romano Naidoo  3 months back

                                                                  It’s a sub from me. Really well made guys!

                                                                  • Dmn8719
                                                                    Dmn8719  3 months back

                                                                    This is rough on small businesses as well. The tools we use for everything from inventory management to accounting to Microsoft Office have been increasingly shifting from a single-purchase license to SaaS (Software as a Service - AKA subscriptions). And they are *always, always, always* significantly more costly. Our business is literally running on antiquated software to manage our inventory because, sorry, we cannot justify a 400% annual price hike so our locally-hosted inventory system can move to a cloud-based subscription service when we deal in a ruthlessly price-competitive industry and ever narrower margins. But that also means that we miss out on the latest developments which could help us operate more efficiently and cut costs. Eventually we will have no choice but to give in to the SaaS model for all of the services we depend on, and when that happens we're going to have to find a way to extract more revenue from our customers. We are far from being alone in this situation. The end result will always be higher prices for consumer, less competitive viability for small businesses, and big business taking a larger share of the market.

                                                                    • Marlo Mitchell
                                                                      Marlo Mitchell  3 months back

                                                                      Having a subscription for everything is dub, easiest way to go broke.

                                                                      • Joshua Montgomery
                                                                        Joshua Montgomery  3 months back

                                                                        Renting might be the only way to keep the hardware market alive. China:hold my freedom

                                                                        • Ridley Jones
                                                                          Ridley Jones  3 months back

                                                                          Look at this guy throwing shade at a MATTRESS company for not having the guts to go subscription. "For only an additional $5 a month, we won't drive sharp spikes up the mattress every morning. It's our premium SleepEasy(TM) plan."

                                                                          • Carter
                                                                            Carter  3 months back

                                                                            Update! LINQ REFUNDED LOL

                                                                            • Tim Jones
                                                                              Tim Jones  3 months back

                                                                              This is sickening... an absolute grift

                                                                              • Danny Couture
                                                                                Danny Couture  3 months back

                                                                                just discusting money money money

                                                                                • Dylan
                                                                                  Dylan  3 months back

                                                                                  I'd like to see some investigation of the drawbacks. For example, in this video they mention coffee pods, among other upgrades that are basically unnecessary or redundant. The content-serving exercise bike could just as easily be a stationary bike and a video library you access from your existing laptop or TV. So it would seem that there's an environmental cost associated with these ongoing revenue streams.

                                                                                  Then there's the question of whether you need everything that you are getting in a subscription. If you're getting things you don't use or need, then there's an inefficiency. When that inefficiency is minor, it might not be a big deal. If everything goes to a subscription service, how much inefficiency are we talking about? (And, yes, I know that there may be efficiencies as well, like with car sharing-- there are a huge number of very, very different businesses that fit into the ongoing revenue category.)

                                                                                  Lastly, as a customer, I wonder about the ways in which subscriptions allow corporations to hide the value of what is being received by the customer in relation to the price paid. They don't talk about this in the video, painting it as a positive for all parties. But many subscriptions are not a very good value. What they offer, instead, is a "package deal" that promises to simplify modern life. Perhaps we should look at making modern life better in a more substantial way, so that people aren't so overwhelmed by minutia that they have to rely on companies to serve them everything they supposedly want in a neat little package.

                                                                                  • the cHroNic nOize co.
                                                                                    the cHroNic nOize co.  3 months back

                                                                                    My coffee maker was $7. I’ve had it for 3 years now.

                                                                                    • Dylan Lopez
                                                                                      Dylan Lopez  3 months back

                                                                                      I'm sorry, but I fail to see how this is good for the consumer. I want to OWN the things I am putting my money towards.

                                                                                      • Artemio Sandoval
                                                                                        Artemio Sandoval  3 months back

                                                                                        “What it boils down to is sapping consumers of their money so we can get more of it.”

                                                                                        • Lex Roet
                                                                                          Lex Roet  3 months back

                                                                                          Just wait till people make motivational cycling videos and upload them to YouTube so you can just buy a cheap bike and put it in front of a TV.

                                                                                        • dukeistaan
                                                                                          dukeistaan  3 months back

                                                                                          The video is awesome and quite insightful ... But other than that I loved her spectacles it's amazing

                                                                                          • AskMiko
                                                                                            AskMiko  3 months back

                                                                                            I will admit that I appreciate updates to my software and not have to buy the next versions. After spending $299 on an application only to hear 1 year later there's a MAJOR update for another $39 or more is sticker shock when you're not expecting it. If I were paying $19/month, it might not sting so much. This is already in place for streaming services, so it appears the model is transforming tech companies into sustaining revenue. Kind of sneaky; yet every rise has a fall. Going after money may gain short-term profits, but might be hard to sustain long-term. The moment a recession hits, people will cancel all those subscriptions.

                                                                                            • KUSEMERERWA Roy
                                                                                              KUSEMERERWA Roy  3 months back

                                                                                              Thanks for this